Earlier this week I posted I was reading “The Elements of Content Strategy”. The first chapter was interesting. It was about setting clear goals for the things you do (in this case I used it for the plans I’m making for a new website) and about describing things in a clear way that really tells what makes you different than other designers/photographers. So instead of saying “I make photos of bands”, use a more accurate description of what I really do and want to achieve: “I want to convince bands, with creative photography and original presentations and design, that visuals are still very important in the music industry”.
So the first chapter was very interesting but after that I kind of lost it and it became sort of a blur of things I didn’t understand. Not that it’s a bad book but the 2nd and 3rd chapter are more for content editors & strategists than photographers..
So I moved on to the next book in the Book Apart Series which I thought could be interesting:
Designing for Emotion
by Aarron Walter
Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.
I finished the first chapters and this book seems really interesting for me. Especially now I’m working on a new design for my website and because I want to do more with presentation & promotion for bands. The book gives inspiration of how to communicate your idea’s in a clear but personal way.